What is Search Engine Optimization (SEO)?
Search Engine Optimization, commonly known as SEO, is a set of marketing strategies that are used to increase the ranking of your website when it appears in Search Engine Results Page (SERP) such as Google, Yahoo, Bing, etc. SEO brings your website to the first page of Google search when Internet users search for your products and services. When your SERP ranking increases, so will the visibility and traffic to your website, giving you an unlimited number of free leads to your business.
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Why is Search Engine Optimization (SEO) important?
Search Engines serve millions of worldwide user every day by providing relevant results to Internet users when they search. Some of them may be your potential customers. Based on a statistic from www.internetlivestats.com, there are currently over 3.5 billion searches made every day by Google alone! With that amount of search made on the Internet every day, can your potential customers find you when they search for your products and services online?
As technology advances and information can be simply obtained online, Search Engine Optimization (SEO) can help your business grow by reaching out to the group of people who are searching for your products and services. SEO helps you to be discovered in search results and gets your website placed above your competitors! The better optimized your website is, the higher your website will rank in Search Engine Result Pages (SERP). With SEO, you can ensure that potential customers get into your website first before your competitor’s website!
What does Search Engine Optimization (SEO) do for your website?
SEO simply helps your website rank higher in search results. The aim is to appear on the first page of search results and the ultimate goal is to be ranked at number #1! There are 2 very important things you need to know before you start optimizing your website:
- Who is/are your target audience?
- What are the search keywords and phrases that you want to rank for?
In short, what are the keywords and phrases you would want your website to appear in the Search result page when someone search for it?
Example: A florist in Kuala Lumpur would want to rank for keywords and phrases like “Florist in KL” or “Flower delivery KL”. So when potential customers search for keywords that are related to her business, her website appears on the first page of Google search results.
Who should do Search Engine Optimization (SEO)?
At Impossible Marketing, we believe the true value of a website is determined by a number of leads it can bring to the growth of your business. If a business website does not generate any leads from the web, then it would have failed as a business tool. When it is done well, SEO is a source of free and unlimited business opportunities! To every website owner, especially if you use it for business, we strongly recommend SEO to be applied to your website for greater brand visibility online, higher online traffic and ultimately more business leads.
SEO is also a good way to avoid spending money on advertising by attaining high rankings in the organic Search Engine results. It is suitable for any kind of business who wishes to drive traffic and increase their online presence.
What are the advantages of Search Engine Optimization (SEO)?
Free and Unlimited Leads
The cost of advertising on various online and offline media like newspapers, television and banner ads can cost more than a few thousand dollars per day. Search Engine Optimization (SEO), can connect your website to your customers for free! The best part is, there is no limit to the amount of online traffic you can get to your website,
With mass media like newspapers or television, your advertisements appear to everyone, regardless of whether they are interested in your products and services or not. The nature of SEO allows you to target the specific audience that is looking for your products and services. Your website will only appear to online users who have searched for the keywords and phrases you have optimized for, reducing wasted leads.
Example: If you own a flower shop that does delivery, you should optimize for keywords such as “Flowers Delivery Malaysia” or “Buy Flowers Online” so that your website will only appear if online users search for these keywords and phrases.
Unlike paid advertising where there is a time limit, SEO works for you 24 hours and 7 days a week for free! As long as the Internet is still running and there are search engines discovering your website, there really is no better online marketing tool!
Visibility & Brand Awareness
Top position rankings result in visibility and significant impressions for the users. Also, being on the first page of Search Engine results for the related keywords of your business instills trust as users generally perceived results on the first page of Search Engine as more trustworthy.
Best Return on Investment
SEO reaches out to the users who are actually searching for your related products and services online. It is an inbound marketing strategy that allows you to market yourself when users are searching for a business like yours. With SEO, half of the battle is won before it even starts. Businesses do not need to convince the user of your products and services, you just need to convince them that you are the right business for them to purchase from.
Search Engine Optimization (SEO) summary
We are confident that potential customers are always searching online for the products and services you are offering. The question is, can they find your website when they search online for the products or services that you are offering? SEO is the most sustainable way for you to get visibility online and generate unlimited leads online.
Points to take note on Search Engine Optimization (SEO)
Unlike Search Engine Marketing (SEM) where you pay for online advertisements to enable your website to appear at the top of search engines within days, Search Engine Optimization (SEO) may take up 3 to 6 months to see for results.
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