Social Media 2015

Khoo Kongsi
ornamented architecture, a mark of the dominant presence of the Chinese in Penang, Malaysia. The famous Khoo Kongsi is the grandest clan temple in the country

how-to-brand-a-destinationHOW TO BRAND A DESTINATION
from aspennow, ago in
This presentation looks at the new era of branding and how it affects destination branding. There is a case study of what Hong Kong did to brand itself and an overview of the key issues any destination must face when when seeking to brand.

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