article is about the island of Penang. For its capital city, see George Town, Penang. For the state, see Penang. Penang Island, the most populous island
HOW TO BRAND A DESTINATION
from aspennow, ago in
This presentation looks at the new era of branding and how it affects destination branding. There is a case study of what Hong Kong did to brand itself and an overview of the key issues any destination must face when when seeking to brand.