Social Media 2015

Penang Island

article is about the island of Penang. For its capital city, see George Town, Penang. For the state, see Penang. Penang Island, the most populous island

how-to-brand-a-destinationHOW TO BRAND A DESTINATION
from aspennow, ago in
This presentation looks at the new era of branding and how it affects destination branding. There is a case study of what Hong Kong did to brand itself and an overview of the key issues any destination must face when when seeking to brand.

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