Reputation Management

Reputation marketing

The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world

building-brands-in-a-digital-world-v11-sanitized-draft-v2Strategic reputation management in a digital world
from McK_CMSOForum, ago in
Engage and give back to the community in a way that gets at root causes and makes a real difference. Step up and lead on the issues that are related to your business. In addition, boards are not spending enough time on social media. Social media is the hottest topic at almost every governance conference because risk and reputation management is incredibly important.

Online Reputation Management For Dummies
Lori Randall Stradtman, published 2012, 384 pages

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