Reputation Management

reputation officer

The chief reputation officer or CRO is responsible for reputation, brand, public relations/public affairs, and the integrated management and effective

building-brands-in-a-digital-world-v11-sanitized-draft-v2Strategic reputation management in a digital world
from McK_CMSOForum, ago in
Engage and give back to the community in a way that gets at root causes and makes a real difference. Step up and lead on the issues that are related to your business. In addition, boards are not spending enough time on social media. Social media is the hottest topic at almost every governance conference because risk and reputation management is incredibly important.

Online Reputation Management For Dummies
Lori Randall Stradtman, published 2012, 384 pages

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